Book Your Cruise And Support Sail 4 Cancer

18 October 2014

Long time Sail 4 Cancer supporter James Cole and his business World Travel Holdings UK (WTH) has announced a fundraising initiative in support of Sail 4 Cancer.

WTH UK will donate £10 for every £1,000 spent on all cruise bookings across all of its cruise brands (Cruise118 / SixStarCruises / RiverVoyages) over the weekend of 18/19 October 2014. The initiative is the cruise agent’s contribution to this weekend’s ‘Stand up to Cancer’ campaign on Channel 4 television.

Commenting on the partnership, MD of World Travel Holdings UK, James Cole said:

“Sail 4 Cancer does a great job and I’ve seen the impact of their work for myself. Uniquely, they recognise that cancer affects the whole family and not just the cancer patient. Through the provision of family sailing days, the funds that we raise through this initiative will give people something nice to look forward to after a period of treatment or after bereavement. If, through our efforts, we can provide a ray of sunshine for families in very difficult circumstances – that will be a very good thing indeed.”

James Cole continues to support Sail 4 Cancer in a variety of ways.  Most recently, James has started a new luxury focused cruise retailer called Panache Cruises. James and the team at Panache organise several fundraising events for Sail 4 Cancer every year. Find out more at

Book Your Cruise And Support Sail 4 Cancer
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